League of Extraordinary AI
Help shape how we use technology in our stores.

Why this exists
AI is changing how we operate. We'd rather be the ones figuring out how — not the ones reacting to it. We're assembling a small internal team to test, build, and deploy AI tools across the Group.
This is for you if…
- You want to make an impact
- You see specific friction in your day and want to fix it
- You think problem-first, tool-second
- You'll commit to ship something, not just experiment
- You can manage change at your store when it's time to roll out
This isn't for you if…
- You want to "play with AI" without a clear goal
- You expect the tool to figure out the problem for you
- You don't want to roll up your sleeves and implement
What you get
- AI tool budget
- Support from Group leadership
- Visibility across the dealer group
- First crack at deploying tools you help build
What we expect
- One 90-minute working session per month
- One idea, developed and iterated over ~12 months
- Change management at your store when it ships
- Follow through
Three project ideas
Three shapes a project can take. Pick the one that fits the problem you want to solve.
Simplify your workflow
Use Claude's pre-built tools to compress repetitive parts of your job. Upload your data and workflows — reporting, drafting, analysis, research — and let Claude handle the heavy lifting.
Customize an internal app
Replace or improve an existing app at the store. The app itself isn't AI-powered — but we'll build it fast using Claude Code, with engineering support.
AI-first automation
An AI-first project. Use the Claude API to talk to customers, work with our data, and make suggestions. Real automation that runs on its own.
Timeline
- 1May 1Applications open
- 2May 11Applications due
- 3May 15Selections announced
- 4First week of JuneKickoff
Application
Five questions. About 30 minutes.
Be specific. Polish doesn't matter.